Domex has been providing effective sanitation to people across the globe. Domex is committed to raising hygiene standards by improving general hygiene and health standards in communities around the world. Domex believes in improving sanitation facilities and making clean and safe toilets accessible to everyone.
To build awareness among people that cleaning a toilet is just as normal and acceptable as any other chore, with no shame attached to it.
Target Market: AP & Telangana
What we did:
We designed an exclusive fun interview with Actor Rana Daggubati and YouTube super star Mahathalli. In the video, she interviews Rana about the Domex Campaign. Rana, brand ambassador of Domex, goes on to explain how people need to overcome this taboo about cleaning of toilets, which has always been considered a shameful chore. The whole segment has a lot of fun with message about sanitation subtly integrated.
The video on YouTube went on to hit 200,000 views just in a day of the release.