Gold Drop is a product of Lohiya group, who are one of the key players in the edible oil industry of India since 1987. Gold Drop Sunflower oil is a prime quality cooking oil used for cooking, deep fat and shallow fat frying, emulsified sauces, marinades and many other uses.

Campaign Goal

To urge people to use Gold Drop sunflower oil as it contains high unsaturated fatty acids which are good for health.

Platform: Facebook, Instagram

Target Market: AP & Telangana

What we did

We did 10 videos using Gold Drop sunflower oil in which we made different mouth watering recipes. Our video artist demonstrated the making of different kinds of curries and snacks. All videos were shot in a creative way and the dished looked very colourful and yummy. In the video, our video artist had used Gold Drop oil in all of his dishes as it adds up to the taste of the dishes.

We did ten videos which had a whooping 3m impressions and 40.7k engagments on Facebook

https://www.facebook.com/WirallyFood/videos/1168418613305600/?v=1168418613305600
Nikita Jaykumar

Nikita Jaykumar

Branding executive | Blogger | YouTuber