Maybelline New York is the world’s leading cosmetics brand, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s offers innovative, accessible, and effortless cosmetics for every woman.

Campaign Goal

To establish Maybelline as preferred cosmetic brand for wedding looks for the friends of the bride. To create excitement around the new #FriendsOfTheBride collection and show how easy and fun it is to create different looks in the wedding season.

Platform: Instagram

Target Market: AP & Telangana

What we did

We designed a picture and video campaign with top influencer Mahathalli. We shot a fun video in which Mahathalli is getting ready for a friend’s wedding. The video features mahathalli using different products of Maybelline from #FriendsOfTheBride collection while getting ready for her friend’s wedding. For the picture campaign, Mahathalli posted a series of looks that can be created using Maybelline’s metallic shades.

1,28,966

69,568

Impressions

Engagement

https://www.instagram.com/p/BiY8G8EhTic/
https://www.instagram.com/p/BiWU4vSB__z/
https://www.instagram.com/p/BieketFh-M6/?hl=en&taken-by=mahathalli
Nikita Jaykumar

Nikita Jaykumar

Branding executive | Blogger | YouTuber