Mobile Premier League is India’s biggest e-sports platform where you can participate in tournaments in your favourite games and earn money when you win. Currently, MPL has multiple games that every regular gamer is already very well versed in. Not only this, MPL will have new games coming in every couple of weeks. Game tournaments run 24×7.

Campaign Goal

To spread the word about MPL app by informing people that it’s India’s biggest e-sports platform where people can win money upon playing tournaments.

Platform: YouTube, Facebook

Target Market: AP & Telangana

What we did

We chose to shoot videos with our top influencers like Mahathalli, Dhethadi, Wirally and Pakkinti Kurradu. Our creators played games in the MPL app showing how interesting the app is and also suggested their relatives to play games in the app. When a question arises regarding the payment upon playing games, our influencers explained that the money earned will be deposited in our PayTm account, which can be transferred to our bank too. We did four videos in different genres in which we’ve creatively briefed about MPL app and it’s advantages.

2,545,588

47,726

Impressions

Engagement

https://www.youtube.com/watch?v=R-B9dPQ4TgM&t=24s
https://www.youtube.com/watch?v=3KQxAhbJEs0&feature=youtu.be&t=261
https://www.youtube.com/watch?v=FCNzGOlzmf8
Nikita Jaykumar

Nikita Jaykumar

Branding executive | Blogger | YouTuber

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