Tinder is a location-based social search mobile app that allows users to like or dislike other users, and allows users to chat if both parties liked each other in the app. Information available to the users is based on pictures from Facebook, a short bio that users write themselves, and optionally, a linked Instagram or Spotify account.

Campaign Goal

To make people aware about the Tinder app and it’s advantages. To inform people that Tinder is not just an app for dating, but it is very helpful to find new friends around.

Platform: YouTube, Facebook

Target Market: AP & Telangana

What we did

We created Tinder promotion videos with some of our top creators(Mahathalli, Dhethadi, Pakkinti Kurradu, Ravi Ganjam, Wirally). We picked these channels to make sure that the promotion is viewed by audience of all age groups. Our creators did wonderful scenes, wherein they searched for interesting people around them on the Tinder app. Thus, spreading a message regarding the app and it’s uses to all its viewers.

4,286,843

98,991

Impressions

Engagement

https://www.youtube.com/watch?v=M3a4ewrWKzg

https://www.youtube.com/watch?v=hfdgg4bI0Qg

Nikita Jaykumar

Nikita Jaykumar

Branding executive | Blogger | YouTuber